Dr. Andez George MBA, Ph.D

Dr. Andez George has an experience of more than 16 years, which includes 8 years in Academic, 5 years in Industry and more than 3 years in full time Research. Prior to joining as an Associate Professor in Marketing and General Management at ELIMS in 2015, he was working as an Assistant Professor in SCMS, Cochin and Nehru College of Management Studies accordingly.

Moreover, he was a visiting faculty at School of Management Studies in Dr.John Matthai Centre, University of Calicut, Thrissur. He obtained PhD in Management Studies from M.G. University, Kottayam, Kerala. His specialised areas in MBA is Marketing (Main) and HRM (Sub) from Madurai Kamaraj University. In Industry, he was positioned as Marketing Executive as well as Retail Audit Manager in various prominent companies. He has presented papers at national and international conferences including IIM Kozhikode and IIM Ranchi.

Further, he has published papers in various topics especially focussed on children and their behaviour. His main areas of interest are Marketing Management, Consumer Behaviour, Brand Management, Strategic Management and Research Methodology.